HarperCollins Christian Annual Sale

Art Direction, Email Design, Web Design, Development

HarperCollins Christian's annual Christmas ebook sale generates six-figure sales each year. The end of year ebook sale is an essential campaign for the digital sales team. I created and led the design for this holiday-themed campaign. A necessary part of the campaign was having clear calls to action. I made a landing page and an email with a few different design options for A/B testing.